Data-driven insights to enhance the bottom line: Charlotte Argue's insights from Geotab survey

Balancing operational efficiency with environmental stewardship has never been more urgent, and fleet managers are feeling the pinch. Geotab’s latest industry survey reveals that 87% of transportation fleets anticipate rising business costs this year, with new vehicles cited as the largest cost factor by 39% of respondents. Business investments must serve the dual goal of modernizing fleet operations, while hitting critical sustainability targets. 

These challenges are not just hurdles, but opportunities to drive change. Fleet sustainability is a strategic imperative. Geotab’s survey highlights that 42% of fleet professionals expect an increase in customer demands for sustainable practices within the next 1-3 years, signaling an ongoing market shift toward environmental responsibility.

Harnessing data intelligence is central to our strategy. By integrating AI and robust data analytics, fleet managers can make informed decisions that enhance efficiency and reduce environmental impact. 60% of the professionals surveyed acknowledged the critical role of data in optimizing maintenance schedules and operational costs. However, only 41% leveraged data insights for sustainable driving behaviors, like efficient routing and reduced idling times. Tapping into data-driven tools can help expedite actions that bring multiple benefits to the fleet.

Fleet sustainability also involves embracing innovative technologies and practices. Transitioning to low- and zero-emission vehicles is a significant step, but it is just the beginning. A sustainable fleet management approach includes improving vehicle use, enhancing route efficiency, and fostering a culture of sustainability across all operational levels. 

AI driven solutions are showing a real return on investment. For example, fleets using Geotab’s integrated safety features have seen a 40% reduction in collision rates. Over the next 1-3 years, fleet professionals see the role of data intelligence in operating more sustainable fleets expanding. At Geotab, we will continue to actively collaborate on projects that foster innovation and drive the industry towards a low-carbon future. Through research and partnerships, we aim to catalyze broader adoption of sustainable practices that not only reduce emissions but also pave the way for a more resilient and environmentally conscious transportation sector.

Explore the full survey findings here.