Marketplace Spotlight: Behind the Vision of Predictive Coach

The Spark Behind Predictive Coach

For nearly a decade as the President of Predictive Coach, I’ve been driven by a singular purpose: to make roads safer, empower businesses to thrive, and turn safety into a proactive priority rather than a reactive afterthought. This work is deeply personal because behind every driver is someone’s loved one—a parent, sibling, or friend. What we do ensures they return home to life’s most meaningful moments.

Solving Real Challenges with a Human Focus

Drivers are more than just part of the workforce; they’re integral to their families and communities. We focus on embedding safety into daily operations, helping fleets foster a culture of care and accountability. By making safety second nature, we ensure drivers arrive home safely. 

Bridging the Gap Between Technology and Safety

Having spent over 16 years in fleet management consulting, I have seen the pitfalls of one-size-fits-all training programs. These programs often lacked the capacity to address individual driver needs and provide timely, targeted interventions. We've seen firsthand how no two fleets are alike; cookie-cutter solutions simply don't cut it. 

We envisioned a better way—a solution that used real-time data to tackle risky behaviors before they escalated. That vision led us to develop a behavior-based platform powered by telematics data. Our automated system delivers personalized, actionable coaching to drivers, helping them make safer decisions while alleviating the coaching burden on managers. Predictive Coach can reduce risky driver behavior by up to 73% with minimal management, enabling fleets to achieve safety goals efficiently and effectively.

A Partnership for Greater Impact

Our partnership with Geotab has been pivotal in amplifying our reach and reinforcing our mission. Together, we’re scaling our ability to make a tangible difference in fleet safety. By combining Geotab’s advanced telematics capabilities with Predictive Coach’s behavior-focused platform, we are enabling fleets to exceed their safety goals and improve driver well-being.

Moving Forward with Purpose

We are driven by the knowledge that our efforts save lives and create safer communities. Together with our partners, customers, and technology, we are building a legacy of safety and care—one fleet at a time.

To learn more about Predictive Coach, click here.