How Geotab helps TELUS drive sustainability through smart fleet management

TELUS, a leader in sustainability and technology, turned to Geotab for secure and scalable telematics to unlock smarter, greener fleet performance.

With a fleet of over 2,800 service vehicles supporting millions of Canadians every day, TELUS needed a data-driven solution to improve safety, optimize performance, and reduce its environmental impact. 

Partnering with Geotab enables TELUS to translate ambitious environmental goals into actionable insights across its fleet.

The Challenge for TELUS:

As part of its broader social purpose, TELUS has ambitious environmental targets—including net carbon neutrality and significant reductions in Scope 3 GHG emissions. These goals have to be achieved while continuing to deliver exceptional customer service. TELUS needed a solution that went beyond basic operational improvements. They faced specific challenges:

• Reduce idling to cut fuel use and emissions
• Optimize routes for greater efficiency and lower carbon impact
• Maximize utilization across a large, distributed fleet
• Meet regulatory standards to align with sustainability targets

Geotab's Solution:

To address these needs, Geotab deployed its secure, enterprise-grade telematics platform across the TELUS fleet. Real-time visibility into vehicle location, driver behavior, and fuel usage helped TELUS reduce idling, improve routing, and make smarter operational decisions.

Key platform benefits include:

• Real-time data on vehicle performance, enabling responsive, efficient fleet management
• Advanced reporting on idling, emissions, and utilization to uncover cost-saving and sustainability opportunities
• Predictive maintenance alerts to reduce downtime and extend vehicle life
• Utilization benchmarking to support right-sizing and improved asset efficiency
• EV-readiness tools and support for Scope 3 reporting
• Robust security and privacy features aligned with TELUS’ high data protection standards

"Sustainability and reliability are highly important to both organizations, and for that reason, TELUS is Geotab's number one telecommunication partner in Canada." — Jodi Baxter, Vice President of Industry Solutions – 5G and IoT Connectivity at TELUS Business, highlights the synergy: 

Operationalizing Sustainability

Geotab’s insights empower TELUS to integrate sustainability into everyday fleet operations.

Initiatives made possible through Geotab include:

• Anti-idling optimization: Accurate idling data helps reduce fuel waste and emissions.
• Electric PTO adoption: Electrified power take-off systems reduce the need for engine idling during stationary work.
• EV home charging pilot: With Geotab geofencing and charging data, TELUS can accurately reimburse employees who charge company EVs at home—making EV adoption more practical and scalable.
• Fleet benchmarking: Geotab’s industry dashboards help TELUS set realistic targets and identify underutilized vehicles.
• Fuel efficiency gains: Telematics insights inform smarter vehicle replacement and maintenance decisions—driving up to 20–40% improvements in fuel economy.

“TELUS has thousands of vehicles dispersed across Canada, so it’s critical that our partnership with Geotab supports building the most sustainable fleet possible.”— Jodi Baxter, TELUS

Prioritizing Safety with Data-Driven Insights

Safety remains a top priority at TELUS. Geotab’s platform provides the data needed to measure and manage driver behavior—tracking key indicators like speeding, seatbelt use, and excessive idling. These insights allow TELUS to proactively coach drivers, reduce engine wear, and enhance public and employee safety.

Seamless Implementation and Scalability

Geotab’s intuitive platform and seamless OEM integration allowed TELUS to deploy telematics quickly and effectively, without disrupting operations.

“Geotab’s easy implementation allowed us to deploy quickly without halting operations for training. A few videos and clear communication were all it took to get our fleet managers and drivers up and running.”— Justin Quan, Fleet Business Analyst, TELUS Business

Geotab’s solution scales effortlessly with TELUS’ evolving needs. Its plug-and-play hardware, broad compatibility, and customizable platform allow TELUS to adapt as its fleet grows and technologies evolve.

Key Outcomes for TELUS

• Fleet-wide deployment of Geotab across Canadian service vehicles
• ELD compliance increased from 63% to 95%
• Full compliance with National Safety Code (NSC) and Hours of Service (HOS) using existing Geotab tools—eliminating the need for additional hardware
• Advanced analytics integrated with TELUS dashboards for real-time reporting on utilization, emissions, safety, and compliance
• Fleet optimization through better vehicle usage insights, enabling right-sizing and more efficient vehicle replacement strategies

Looking Ahead

Geotab continues to play a vital role in helping TELUS meet its operational and sustainability goals. With a foundation of secure, actionable data, TELUS is well-positioned to accelerate its journey toward a smarter, safer, and greener future.

“Whether you're a fleet of 10 or 1,000, Geotab grows with you. It’s plug-and-play, highly customizable, and designed to support the future of fleet.”— Justin Quan, TELUS Business

Watch the video to see how Geotab is empowering TELUS to achieve a safer, more efficient, and sustainable fleet operation.

• Streamlined Regulatory Compliance: TELUS achieved a significant improvement in ELD compliance, increasing from 63% to 95% through the Geotab platform.  
• Scalable Solution for Growth: As highlighted by Justin Quan, Geotab's platform offers the scalability and customization options needed to support TELUS' evolving fleet.  
• Strong Partnership Alignment: As Jodi Baxter, Vice President of Industry Solutions – 5G and IoT Connectivity at TELUS Business, stated, "Sustainability and reliability are highly important to both organizations, and for that reason, TELUS is Geotab's number one telecommunication partner in Canada."

Watch the video to discover how Geotab's data-driven fleet management solution is empowering TELUS to achieve greater efficiency, enhance safety, and drive their ambitious sustainability initiatives forward.