How White Cap reduced aggressive driving by 62% and speeding by 97% with Geotab telematics

As a major supplier to North America's construction sector, White Cap keeps infrastructure projects running on schedule — and that means keeping its fleet of over 1,600 vehicles running at full speed, safely. With legacy systems, decentralized data, and inconsistent safety standards across branches, accountability was difficult to enforce and previous telematics investments weren't driving behavioral change.

 By partnering with Holman and implementing Geotab's telematics solutions, White Cap transformed a sea of unusable data into a driver-focused safety program — achieving a 97% reduction in excessive speeding, a 97% improvement in seatbelt compliance, and a 62% drop in aggressive driving incidents across the entire fleet.

With over 1,600 vehicles on the road and more than 3 million miles driven each month, the company’s fleet plays a critical role in keeping projects on schedule.

Key results at glance

What challenge was White Cap trying to solve?

White Cap is a one-stop shop for professional contractors, supplying tools, building materials, and safety gear to infrastructure and industrial construction projects across the U.S. Its fleet is essential to service delivery — but rapid growth through acquisitions introduced serious operational complexity.

 The core challenges were:

•  Legacy systems and decentralized data made it impossible to enforce consistent safety standards across branches
• Previous telematics investments weren't working — data existed but wasn't being used to drive behavioral change
• Leadership had no unified strategy — speeding and seatbelt violations weren't flagged systematically, leaving managers reactive instead of proactive

"We wanted to not just see the data — but use it to take action."
— Cyndy James, Sr. Manager, Transportation (DOT Compliance), White Cap

What solution did White Cap implement?

White Cap partnered with Holman and Geotab to reimagine fleet safety from the ground up with a structured, four-phase program.

Four-phase Safety Program

• Phase 1 — Defin Expectations: A discipline matrix established clear behavioral standards and escalation protocols so every driver and manager understood the rules.
•  Phase 2 — Create Visibility: Driver Safety Scorecards were distributed through push reporting directly to managers, giving them consistent, branch-level visibility into driver performance.
• Phase 3 — Enable Real-Time Coaching: In-cab and email alerts provided managers with timely insights into high-risk behaviors, enabling proactive coaching before incidents escalated.
•  Phase 4 — Enhance Oversight: A dashcam technology was introduced to provide context and support evidence-based coaching conversations.

Discover Geotab video telematics in an all in one safety solution here 

Additional capabilities deployed

• Geofencing — to allocate costs accurately across branches
• Custom DVIRs (Driver Vehicle Inspection Reports) — to reduce inspection errors
• Electronic Logging Devices (ELDs) — deployed to 100+ drivers for DOT compliance

“Rather than being overwhelmed by the data, our teams now have reports and alerts that help them take action, fast.”   — Alex McGrainer, Strategic Account Manager, Holman

What were the results?

 The safety program delivered immediate, measurable outcomes:

•  97% reduction in excessive speeding events
• 97% improvement in seatbelt compliance (following a data integrity review)
• 62% drop in aggressive driving behaviors — including sharp cornering, hard acceleration, and harsh braking
• 60% reduction in DOT severity points year-over-year

“The safer our drivers are, the more efficient they can be. It reduces downtime, helps protect them on the job, and that's something our customers value.”— Cyndy James, Sr. Manager, Transportation (DOT Compliance), White Cap

What comes next for White Cap?

White Cap is continuing to expand dashcam deployment and fine-tune coaching processes. With Holman's strategic support in creating actionable insights from Geotab's data, the company is embedding accountability and safety into daily operations — building a scalable model for long-term fleet performance.

“Data needs to be your North Star. You have to know the trends and act on them. That's how White Cap has turned insight into impact.” — Chris Pellegrino, Senior Strategic Account Manager, Geotab

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