Geotab exceeds 300,000 subscriptions in Latin America

The transportation and asset management sector is undergoing an unprecedented transformation worldwide, and Latin America is no exception. In this context, Geotab stands at the forefront, surpassing 300,000 active subscriptions in the region, further solidifying its leadership in the telematics market. This milestone reflects Geotab’s expansion into key markets, driven by growing demand for its innovative solutions and advanced AI-powered insights.

Key factors contributing to this achievement include:

Geotab’s success in Latin America stems from a combination of key factors that underscore the market’s trust in the company’s solutions, designed for fleets of all sizes and sectors.

• Rapid market penetration: Significant subscriber growth in key markets, with notable increases in Brazil (256%), Mexico (35%), Colombia (34%), Chile (25%), Peru (66%), Argentina (83%), and Guatemala (95%) over the past two years.
• Substantial revenue growth: 32% year-over-year revenue increase in 2024.
• Strong industry penetration: Double- and triple-digit growth in key segments such as consumer packaged goods, construction, last-mile delivery, food and beverage, healthcare and pharmaceuticals, mining, oil and gas, rentals and leasing, and transportation and logistics.
• Widespread adoption of video telematics: 83% year-over-year growth in camera and video telematics unit sales in 2024.
• Industry recognition: Named the global #1 commercial telematics provider by ABI Research for the fourth consecutive time, as well as #1 in implementation thanks to its vast partner network and Marketplace ecosystem.

"We’re not just participating in the telematics market in Latin America, we're transforming it," said Sean Killen, Geotab’s Vice President of Global Markets. "Our strong growth is more than just a milestone. Latin American businesses demand real results from their telematics investments, and that’s exactly what Geotab delivers. For over a decade, we’ve been building trust and delivering real value to our customers alongside our valued partners. We are committed to the region, heavily investing in R&D, expanding strategic partnerships, and developing the next generation of connected transportation solutions. The future of telematics is here and it’s powered by Geotab," he added.

Proven Results and Customer Value

Thousands of companies across Latin America have experienced the tangible benefits of Geotab’s solutions. With billions of kilometers traveled and data analyzed annually, the combination of telematics, video telematics, artificial intelligence, and data analytics has transformed fleet management in the region. The commitment to customer success is evident in the results:

• Cementos Argos: A leading cement and concrete producer in Latin America, reduced road incidents by 62%, decreased fuel consumption by 16%, and lowered its carbon footprint by 10%.
• Blanco y Negro Masivo: A mass transit operator in Colombia, achieved a 35% reduction in idling time, saving up to COP 40 million (approx. USD 9,600) per month, and reduced collision-related repair costs by more than 50%.

Geotab’s solutions empower businesses in Latin America to transform fleet management, boost productivity, enhance efficiency, and strengthen safety and sustainability. With its ongoing focus on innovation, strategic partnerships, and commitment to customer value, Geotab is poised to continue leading the evolution of connected transportation in the region.

In summary, Geotab’s success in Latin America reflects a clear trend: companies across the region are embracing advanced telematics solutions to optimize their transportation operations. If you're looking to transform your fleet, improve efficiency, and reach new levels of success, it’s time to consider the solutions driving industry leaders forward.

Discover how you can take your fleet management to the next level. Visit our website to learn more and request a personalized demo: https://www.geotab.com/es-latam/solicite-una-demo/