Data-Driven Innovations in Fleet Management: highlights from Geotab Mobility Connect 2024

On October 25, 2024, Geotab successfully hosted Mobility Connect 2024, its premier European event dedicated to connected transportation. 

Geotab Mobility Connect 2024 provided a comprehensive look at the latest innovations in connected mobility. The event emphasised how technology and data are pivotal in driving change within the industry. Attendees had the opportunity to explore cutting-edge solutions for addressing today’s global challenges, such as sustainability, operational efficiency, and fleet management.

Held at the Superstudio Più in Milan, the conference brought together over 400 industry leaders and innovators to explore how connected technology is reshaping fleet management. Dive in to see what made this event impactful! 

Driving Change at Geotab Mobility Connect 2024

Throughout the day, one clear takeaway emerged: data is the undeniable driving force behind the next big leap in mobility innovation.

The highlight of the day was the keynote speeches from Geotab’s CEO Neil Cawse, Edward Kulperger, SVP EMEA, and Sabina Martin, VP of Product Management. They illustrated the immense potential of leveraging data in fleet operations, stressing that technology-driven insights can redefine safety, sustainability, and efficiency in the sector.

Overall, the event showcased innovative solutions that enable companies to effectively address rising costs, meet green goals, and maintain a competitive edge.

Fueling the Future: From Insights to Action

Celebrating its 10th anniversary in Europe, Geotab has made significant strides, establishing offices in major cities like Madrid, London, High Wycombe, Munich, Aachen, Paris, Rome, and Milan. This growth reflects the company’s commitment to delivering data-driven solutions that evolve alongside the needs of customers and regulatory frameworks. “To be global, we must be local,” said Sabina Martin, Vice President of Product Management at Geotab. “We aim to learn from the best practices of our current customers to improve further. Finding the right balance between community needs and individual requirements is crucial for us.”

During his keynote address, CEO Neil Cawse highlighted how data is now essential for transforming fleet management. It enhances practices such as route planning, fuel management, and maintenance, driving efficiency and sustainability in today’s landscape.

Geotab's Mobility Connect event in Milan was a dynamic experience, buzzing with energy and innovation. Throughout the day, attendees were treated to a variety of engaging activities designed to inform and inspire. In between panel sessions, in-depth discussions unfolded at the expert bars, where participants could connect with industry specialists and delve deeper into specific topics.

A major announcement at the event was Geotab's partnership with Alphabet, aimed at improving business mobility solutions through advanced hardware-free telematics technology. This collaboration underscores a shared commitment to sustainable mobility and enhanced data-driven decision-making.Learn more about Geotab's OEM partnerships and hardware-free solutions and how they are transforming fleet management across automotive partners like Ford, General Motors, and others.

Data-Driven Sustainability: Geotab Sustainability Center for a Greener Future

Sustainability remains a key focus for Geotab, aligning with the EU's Green Deal and its goal of achieving climate neutrality by 2050. The Geotab Sustainability Center, an integrated tool within the MyGeotab platform, as a resource designed to help companies reduce emissions and optimise fuel efficiency through actionable insights.  

The tool allows fleets to track key metrics such as emissions, fuel consumption, and performance efficiency, while identifying areas for improvement, including idling reduction and electrification opportunities. Backed by TÜV Rheinland’s certification for its CO2 calculation method for Scope 1 Greenhouse Gas emissions, it enables businesses to make informed, data-driven decisions towards a more sustainable future.

A highlight of the event was the unveiling of Geotab’s Routing and Optimization solution, designed to tackle rising costs and efficiency challenges. By optimising routes, businesses can increase daily trips, improve on-time arrivals by up to 98%, and reduce mileage by 15% to 30%, significantly lowering fuel costs.

Adding another dimension to the event, a talented cartoonist, Giulia Coppola, captured the essence of Mobility Connect through real-time visual storytelling. Projected on a large screen, the cartoonist's digital drawings brought speaker presentations to life, emphasising the "what's next" theme in the evolving world of mobility.

During breaks, the artist interacted with attendees, incorporating their perspectives on the future of mobility into the artwork. This collaborative approach culminated in a visual "map" of key takeaways and future trends, co-created with attendees and shared post-event on LinkedIn and in Geotab's newsletter. From speaker portraits to capturing the atmosphere of the dinner at Villa Necchi, the cartoonist's presence provided a memorable, creative, and insightful element to the event.

Geotab also made sure attendees left with more than just knowledge, providing a range of fun gadgets like umbrellas, notebooks, and socks as practical souvenirs.

Looking Ahead

Geotab Mobility Connect 2024 was a remarkable success, equipping attendees with insights into the future of connected mobility. As European businesses navigate rising costs and regulatory demands, data-driven innovations are essential for overcoming these challenges. With a focus on sustainability and strategic partnerships, Geotab is poised to lead the way in revolutionising fleet management.

The future of connected transportation looks bright, with Geotab at the forefront of innovation and efficiency.