Strategic Implementation of Telematics for Optimising Last-Mile Delivery Operations
Geotab helps optimise last-mile delivery with telematics. Discover how data-driven insights enhance safety, efficiency, and sustainability for modern fleets.
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By Pascal Six
Published: Apr 1, 2025
•2 minute read

The last-mile delivery sector is experiencing unprecedented growth and complexity. Geotab’s analysis of four million subscriptions during the Black Friday period revealed an 11% surge in Light Commercial Vehicle (LCV) journeys, alongside increased idling, emissions, and route intricacy. To navigate these challenges, advanced telematics solutions are essential for maximising driver’s loyalty, vehicle uptime and sustainability.
Enhancing Last-Mile Operations with Telematics
Telematics provides detailed data analytics for a comprehensive understanding of fleet usage. By analysing operational metrics like tailgate and door related events, businesses can identify bottlenecks and streamline workflows. Safety is enhanced through heatmaps and real-time data enabling targeted driver coaching -as demonstrated by PepsiCo’s 70% collision reduction using Geotab solutions. Security measures, such as parking brake monitoring, theft mitigation and accidental vehicle movement. For electric vehicle (EV) fleets, real-time insights into charging status and battery levels are crucial for minimising downtime. Geotab stands out by providing full EV data support, including state of charge even when the ignition is off. Furthermore accident detection, reconstruction capabilities, and battery health monitoring provide valuable data for incident prevention and maximising EV lifespan and residual value.
Quantifiable Benefits of Telematics Implementation
Implementing telematics yields tangible operational and financial benefits. Geotab ACE enables managers to ask questions and read answers about their fleet in clear text without mouse-clicks t, enhancing productivity and reducing costs. Safety programmes, informed by telematics data, contribute to a safer working environment. Route optimisation and efficient EV charging management contribute to reduced emissions and sustainability goals. For example, Milk and More’s extended EV range and achieved £2 million in annual fuel cost savings through telematics integration.
Addressing Last-Mile Delivery Complexities
The last-mile delivery sector faces challenges such as driver retention, regulatory and tax compliance, and the need for timely and cost-effective deliveries, all of which create high cost pressure across the business. Telematics offers solutions by identifying inefficient routes, guidance on transitioning fleet to EV and enabling effective EV charging management. Delivery service brands can use telematics to demonstrate sustainability and security to shippers, strengthening client relationships. Geotab’s platform is a secure and reliable solution for fleets, enabling companies to make swift operational decisions based on data.
Measuring Performance Measurement and Best Practices
Performance measurement in last-mile delivery varies; delivery service providers focus on parcel margins and delivery rates, while delivery service brands prioritise revenue and sustainability scores. Effective telematics implementation requires clear communication of benefits to all stakeholders such as less waiting times at depots, and prioritised data privacy.
Strategic Foresight and Future Trends
Data-driven tactics will increasingly define the future of last-mile delivery. Providers should prioritise the implementation of telematics, starting with vehicle management, staff education on its benefits. Digital tools for vehicle management and damage reporting will streamline operations, while proactive monitoring via virtual zones will be essential for operational integrity. Automated fuel and energy reconciliation with invoices will ensure fairness and promote sustainability. Contextual idling monitoring will reduce emissions, and employee retention strategies can incorporate data-driven feedback. Delivery brands should support subcontractors with efficiency tools and technical resources such as gamification, fostering a collaborative ecosystem built on shared knowledge and fair practices.
In the demanding landscape of last-mile delivery, telematics is not just advantageous, but essential. By leveraging data-driven insights, organisations can optimise operations, enhance safety, and achieve sustainability objectives. Adoption of telematics will drive operational excellence and ensure long-term viability in this evolving sector. Geotab provides a secure and reliable platform and uses advanced data analytics to empower fleets to make smarter operational decisions.
Optimise your courier and delivery operations for peak efficiency and customer satisfaction. Discover how Geotab’s tailored telematics solutions can help you streamline routes, reduce costs, and enhance driver safety.
Visit our Courier & Delivery page to learn more: https://www.geotab.com/uk/industries/courier-delivery-fleet/
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Updated: Apr 2, 2025
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Pascal Six is a Senior Business Development Manager for Geotab
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