Inspire world-class driving and reduce risk
Geotab® Vitality helps fleets prevent collisions, improve driver performance, and boost retention with personalized coaching and driver engagement.
A program that benefits everyone
Humanize fleet management with Geotab Vitality
Imagine a fleet where drivers are motivated to improve and rewarded for their efforts. Geotab Vitality combines coaching and engagement to reduce risk, lower costs and build safer driving habits across your fleet.
Safer drivers, lower risk
Drivers who feel valued perform better. Geotab Vitality encourages safe habits by nudging drivers toward better decisions and recognizing their progress. By reinforcing positive behavior in real time, fleets see lasting improvements. Research shows that drivers who stay with their employer are nearly 75% less likely to be involved in a collision. Geotab Vitality enables fleets to reach their safety and operational goals by promoting steady progress and real results for every driver, no matter their starting level.
Key benefits of Geotab Vitality
Unearth the benefits of driver empowerment for your fleet
Safer drivers
Motivate drivers to embrace safer habits, with high achievers seeing a 15x improvement in behavior 3.
Fewer collisions
Improved driving habits can result in a 24% reduction in collision frequency 2, decreasing liability and downtime.
Increased employee retention
Rewarding drivers builds loyalty and improves morale, reducing turnover.
Streamlined rewards management
Manage coaching and rewards seamlessly with one easy-to-use solution.
Lower operational costs
Fewer collisions mean reduced insurance premiums, maintenance expenses and liability risks.
Sustained improvement
Continuous coaching and positive reinforcement create long-term change, not just short-term fixes.
How Geotab Vitality works
Geotab Vitality combines Geotab’s detailed benchmarking with Vitality’s research-backed behavioral science to create tangible improvements in driver habits. Drivers can measure their performance against anonymized insights from Geotab’s extensive dataset of over four million vehicles, categorized by vocation and vehicle class. Personalized nudges and rewards encourage steady progress, leading to a 15% improvement in driving behavior within the first 30 days 3.
1. Receive weekly goals
Every week, drivers receive personalized driving goals, based on their past performance, to encourage consistent progress and improvement. Drivers are given a driver status level, which reflects their risk rating relative to the overall population of drivers who are similar to them.
2. Track safe driving progress
Daily driving improvements translate into points, helping drivers stay focused on achieving their weekly goals. Drivers dynamically progress to higher status levels by improving their driving, which are set using standards from Geotab’s predictive collision risk model.
3. Achieve goals and earn rewards
Reaching weekly goals unlocks meaningful rewards, fostering a sense of accomplishment. Drivers can work toward higher status levels for even greater incentives, encouraging long-term engagement.
4. Redeem rewards!
Drivers redeem rewards for items like coffee or gift cards from popular vendors, creating value for their efforts and reinforcing continued improvement.
Video
Explore the proven impact of rewarding good behavior
Geotab Vitality is setting an industry-wide standard for safer driving. We’re driven to change the behavior of our entire ecosystem’s population of drivers for the better through the power of our science-backed platform. Watch this video to learn more about how rewards in Geotab Vitality enable positive, meaningful change.
Driver Coaching Resources
Safety is everyone’s responsibility. Learn about our fleet safety management solutions that monitor driver behavior, along with dashboard reports, custom alerts and collision avoidance systems that can help keep your drivers — and everyone else — safe.
Sources 1-3 from Vitality Global and Discovery Insure’s “The journey of creating a nation of great drivers” white paper. PDF available on request.
Geotab and the Geotab logo are trademarks or registered trademarks of Geotab, Inc., used under license.Vitality and the Vitality logo are trademarks or registered trademarks of Vitality Group International, Inc., used under license.
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